City Brand
Welcome to the City of North Port Brand Hub
The Brand Hub provides everything you need to understand and use the City of North Port brand, including our story, logo assets, brand guidelines and approved resources.
Our brand reflects who we are today and where we are headed tomorrow. It was developed through extensive community engagement, stakeholder interviews, focus groups and public feedback to ensure it authentically represents North Port's people, places and aspirations.
Our Mission
To serve our community with respect and transparency, foster engagement and empower the success of North Port's residents, businesses and visitors.
Our Vision
To be an innovative, welcoming and thriving community.
Project timeline
- March 2024: Brand project begins
- June 2025: Community survey launched (23,000 question responses received)
- August 2025: Stakeholder interviews and focus groups conducted, including seven community focus groups
- Dec. 2025: Second round of focus groups conducted, including two community focus groups
- Jan. 2026: Community logo voting opens
- Feb. 2026: City Commission approves brand
- June 2026: Brand officially launches
Our brand story
North Port is a city defined by connection, natural beauty and opportunity. As one of the fastest-growing communities in Florida, North Port continues to evolve while remaining true to the qualities that make it special: a welcoming spirit, beautiful natural surroundings and a commitment to building a thriving future for generations to come.
Neighborly by nature, North Port offers residents, businesses and visitors the opportunity to prosper in a community with abundant natural beauty and a forward-looking vision.
What our brand represents
- Welcoming spirit: North Port is built on connection, warmth and community spirit. It is a place where people feel welcomed, supported and at home.
- Natural beauty: Nature is woven into everyday life. From parks and trails to waterways and open spaces, North Port's environment shapes our identity and quality of life.
- Thriving future: North Port is proactively investing in its future, creating opportunities for residents, businesses and visitors while protecting the qualities that make the city unique.
The meaning behind the logo
- The half sun: Represents optimism, opportunity and the bright future ahead.
- The half-stylized tree: Represents North Port's commitment to nature, environmental stewardship and the green spaces that define our community.
- The circle: Brings the elements together to symbolize connection, community and balance between growth and preservation.
The colors
- Deep blue: Trust, reliability and civic leadership
- Teal: Waterways, recreation and vitality
- Light blue: Openness and accessibility
- Gold: Optimism, energy and opportunity
Values aligned to our Strategic Pillars
Brand resources
Quick usage guide
Please do:
- Use approved logo files
- Maintain adequate clear space
- Use approved colors and typography
- Follow accessibility standards
Please do not:
- Stretch or distort the logo
- Change logo colors
- Add effects or shadows
- Create your own versions of the logo
- Use the City Seal in place of the City Logo
For additional assistance
Have a question about the City of North Port brand? Looking for logo files, brand resources or guidance on how to use our identity correctly? The Communications Division is happy to assist.
Email us at Communications@NorthPortFL.gov.
Together, we can ensure the North Port brand continues to tell the story of our community with consistency, authenticity and pride.